mashable.com

OCTOBER 27, 2010

So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Here’s a quick overview of the ins and outs of getting web work done as an SMB — as always, with tight budgets in mind. Do a web search to find platform-specific tools.

Small Business 104

Small Business Technical Review Social Media Software Review 104

techcocktail.com

OCTOBER 23, 2010

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Tech Cocktail Connecting, educating and amplifying the startup technology community and having fun doing it since 2006.

San Francisco 44

San Francisco Startup PHP San Diego 44

www.foliomag.com

JULY 31, 2012

Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. Web/Internet/IT/eMedia. Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Two words: Primary Key. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116