Both Sides of the Table
MARCH 12, 2016
The people who spend the most money on reaching consumers: consumer products, car companies, food & beverage, entertainment – need to reach mass audiences and smaller channels aren’t as effective for them relative to the time to produce creative and learn how to perform in a channel. Brand Recall / Uniqueness.
Duct Tape Marketing
AUGUST 25, 2014
These shows have turned the owners and employees of obscure small businesses into international celebrities, and generated tens of thousands of dollars of revenue for the businesses (if not more).
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Mike Michalowicz
JANUARY 17, 2017
TJ Juskiewicz is the director of RAGBRAI, a seven-day bicycle ride across the state of Iowa. Then the key is to drive revenue on items the retailer either creates or controls the distribution channel. Heading into its 45th year, RAGBRAI is the oldest, largest and longest recreational bicycle touring event in the world.
Mike Michalowicz
JANUARY 17, 2017
TJ Juskiewicz is the director of RAGBRAI, a seven-day bicycle ride across the state of Iowa. Then the key is to drive revenue on items the retailer either creates or controls the distribution channel. Heading into its 45th year, RAGBRAI is the oldest, largest and longest recreational bicycle touring event in the world.
Mike Michalowicz
JANUARY 17, 2017
TJ Juskiewicz is the director of RAGBRAI, a seven-day bicycle ride across the state of Iowa. Then the key is to drive revenue on items the retailer either creates or controls the distribution channel. Heading into its 45th year, RAGBRAI is the oldest, largest and longest recreational bicycle touring event in the world.
www.foliomag.com
JULY 31, 2012
Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack.
Occam's Razor
JULY 1, 2008
conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?
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