www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 9, 2016

Only if a case can be made that it is important for driving sustainable growth (FWIW, a case can generally be made).” Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. Ads drive awareness…to drive sales. PR and publicity drive attention…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

SEPTEMBER 28, 2017

For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics. Your metrics are either leading to “macro conversions” or “micro conversions.” Visitors are important — no visitors, no sales — but they aren’t as important as sales. Which metrics are not KPIs?

Metrics 121

Metrics Acquisition Conversion Revenue 121

Designmantic Blog

MARCH 6, 2018

Rebekah Radice is an accomplished entrepreneur with a marketing experience of over 20 years. She had over 15 years doing product management and corporate management before she became an entrepreneur. Lilach Bullock is well-known in the fields of online lead generation and social media. Rebekah Radice. Holly Ransom.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76