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First Impressions Matter: Why Great Visual Design Is Essential

ConversionXL

The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page—such as the menu , logo, images, and social media icons—before they moved on to another section. Differentiate your website (and your company) with your design. Image source ).

Design 132
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Ranking — And Understanding — The World’s Top Startup Hubs [Video]

ReadWriteStart

Ecosystem Differentiation. “Boston has lost its previous leading position as the innovation and high-technology entrepreneurship center on the East Coast.” ” The problem: Boston got sidelined in the social media game. “They’re not so strong in social media, especially compared to New York and L.A.

Chile 60
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How To Write A Business Book That Matters

Duct Tape Marketing

Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. ​​His most recent book Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. So Josh, welcome to the show.

Audio 62
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). If you can’t get people to take it for free, even if it is early stage, then I think that’s a bad indication that you still don’t have enough differentiators from those other three. So I have a question for you, Jason.

Cofounder 208