How to measure the accuracy of forecasts
A Smart Bear: Startups and Marketing for Geeks
JUNE 28, 2016
So, was the forecast accurate? Does that mean the forecast was inaccurate? How do you hold forecasters accountable, when the forecast is only a probability? The forecast is what chance this lead has of converting, or what dollar value it has. Similarly, the forecaster will sometimes predict 0% or 10% or 50%.
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