How to Craft (Or Pivot) Your Agency Value Proposition
ConversionXL
NOVEMBER 5, 2020
The goal was simple: validate demand or move on. Churn rate was high for a service that many organizations saw as a “nice to have.” For example, after looking at the broader market, we saw that a service that helps marketers scale their video content was in demand. And so, the concept for a digital PR service was born.
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