How to Create a Marketing Funnel by Responding to Customer Behavior
ConversionXL
OCTOBER 30, 2021
You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA. Total media spend / new customers acquired via media = CPA. Four marketing funnel KPIs to track.
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