Up and Running

FEBRUARY 12, 2019

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on. percent average conversion rate. 5 percent monthly churn rate.

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Both Sides of the Table

AUGUST 20, 2015

You hire too quickly. But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts. Money when you find product / market fit is an extreme differentiator. You grow from 8 to 45 people over night. Your culture suffers. Your CAC stinks.

Churn Rate 150

Churn Rate Silicon Valley Brazil Valuation 150

Up and Running

JANUARY 24, 2014

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. 0.22% average conversion rate. 5% monthly churn rate.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

Up and Running

MAY 1, 2014

Use this chapter to describe your current team and who you need to hire. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? This chapter will also define how you measure success. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163