ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150

B2B Sales Cycle Belgium IP 150

Up and Running

OCTOBER 7, 2019

However, as a founder of a small business or startup, you’re juggling many things. KPIs Every Founder Should Track. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue and wins by type: compare revenue and wins among existing and new businesses.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. As a solo-founder at the time, that was huge.

PR 120

PR B2B Lean Audience 120