ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. How to create a growth hacking strategy using the pirate metrics model. Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

DECEMBER 2, 2020

Other metrics to monitor. In addition to the funnel stages described above, we also monitor some additional metrics. The Churn Rate allows us to estimate the satisfaction level of our paid users. Here’s a link to a ProfitWell blog post sharing four different formulas to calculate churn.)

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117