ConversionXL

DECEMBER 2, 2020

The Churn Rate allows us to estimate the satisfaction level of our paid users. Here’s a link to a ProfitWell blog post sharing four different formulas to calculate churn.) If your churn rate is increasing, you can revisit your retention strategy, perform customer interviews , or even revisit your pricing structure.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

FEBRUARY 3, 2022

Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 13, 2019

Unless your marketing team checks whether MQLs reach the SQL stage, the sales team could waste time chasing unqualified leads. Instapage’s Head of Content, Brandon Weaver , agrees: Conversions are great, but if those form submissions don’t eventually lead to SQL and increasing sales, was your campaign really that successful?

Metrics 117

Metrics SQL Retention Churn Rate 117