Both Sides of the Table

MAY 7, 2016

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. This is a very predictable phase of the startup journey and a lot of good can come from it.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Or take a recent TechCrunch article about a startup I wont name: “X billion messages sent since June 2009.&# The PR firm helpfully left out that context.) Vanity metrics are generally bigger.

San Francisco 154

San Francisco Metrics Lean PR 154

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. The topic of scaling startups is one that I enjoy thinking, living and writing about (most recently, Scaling the Chasm ).

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Impact of the recession on SaaS Sales&Marketing pr. Laughing Out (c)Loud.

Software Review 48

Software Review North America Europe Metrics 48