VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109

Retention Conversion Churn Rate B2C 109

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. What are the re-marketing or retention cost assumptions?

Metrics 150

Metrics Cost Acquisition Startup 150

Up and Running

MARCH 11, 2015

That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate. Then referral rates and opt-out rates. This is what we track.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60