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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. MeasuringU.

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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy. How many times do people generally visit your site before they move onto the conversion phase of the marketing hourglass? Tracking site visits versus conversions by source is a great way to visualize this gap.