Startup Lessons Learned

JUNE 20, 2017

While both are essential concepts to the book, the chevron was a clearer departure from The Lean Startup circle. Once we decided to focus on the chevron shape, I started playing with the color scheme -- some variations on The Lean Startup scheme and some total departures.

Clickthrough 159

Clickthrough Startup Lean Design 159

Duct Tape Marketing

JANUARY 28, 2020

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Monitor From Click to Client.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

NOVEMBER 22, 2016

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion. It’s a pretty different ballgame. Nonprofits.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Duct Tape Marketing

DECEMBER 24, 2019

You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy. How many times do people generally visit your site before they move onto the conversion phase of the marketing hourglass? Tracking site visits versus conversions by source is a great way to visualize this gap.

Customer 71

Customer Metrics Retention Clickthrough 71

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.

Retention 48

Retention Algorithm Software Review Conversion 48