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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. How will you act?

B2B 94
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. It will widen your immediate potential customer reach, and create more diverse lists of potential specific product keywords that you can target later. site analytics data.

PPC 114
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Beyond general brand awareness lies genuine engagement and interaction. It is critical to connect all your content with relevant lead generation pages/tools/avenues.