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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. Don’t try too hard to “go viral” and above all, obey the law. This kind of metadata can really boost clickthroughs to your site.

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article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. Don’t try too hard to “go viral” and above all, obey the law. This kind of metadata can really boost clickthroughs to your site.

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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

This will increase your clickthrough rate, giving you more chances to make a sale, but it’s also going to increase your relevance to the Amazon search engine spiders, helping you to increase your rankings on the category pages. They’re going to make launching your business easy.

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