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What to Know About Banner Advertising

The Startup Magazine

A host is paid for the banner ad through one of three possible methods. . There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads. There are penalties if you have ads with low clickthrough rates. . One is the cost per impression.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

It used to be that guerrilla marketing was the weapon of choice for scrappy startups and unorthodox small businesses, but those days are over. Find and host an interesting speaker whose message or talents mesh with your marketing strategy. Host your own networking event. Guerrilla marketing.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

It used to be that guerrilla marketing was the weapon of choice for scrappy startups and unorthodox small businesses, but those days are over. Find and host an interesting speaker whose message or talents mesh with your marketing strategy. Host your own networking event. Guerrilla marketing.

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Why In-Game Advertising Sucks

Austin Startup

Dealing with traditional digital advertising formats, where clickthrough is King and attribution his Queen, developers have always had to deal in compromises. Hosted on textures native within the gameworld, AdinMo ads hit players at their most engaged without ever disrupting gameflow. Trade-offs and Compromises ( ??, ??, ??

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How to win with marketplaces: The three success factors

The Next Web

Editor’s note: This is a guest post by Sangeet Paul Choudary who analyzes business models for Internet startups at his blog Platform Thinking. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. You can follow Sangeet on Twitter at @sanguit. Trust: Curation of participants.

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Finding your One Metric That Matters

leananalyticsbook.com

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. First: what business are you in?

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