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Actionable SEO Tactics for B2B Startups

Austin Startup

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

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The Evolution of THE STARTUP WAY Cover

Startup Lessons Learned

I’m excited to reveal the final cover for Eric’s next book, THE STARTUP WAY , coming October 17. While both are essential concepts to the book, the chevron was a clearer departure from The Lean Startup circle. Clickthrough was strongest on the red cover with silver in second.

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What to Know About Banner Advertising

The Startup Magazine

There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads. There are penalties if you have ads with low clickthrough rates. . You can work to create ads with high clickthrough rates by sending people to your highest-value offers, like free trials. .

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How to beat the behemoths

The Equity Kicker

All four of these businesses have monopolistic tendencies that make it hard for startups to compete and get noticed. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Against this background, a great product is a startup’s only weapon. Competition on paid channels.

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Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

crowdSPRING Blog

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. Email Design Best Practices For Small Businesses and Startups. A new study from Experian offers a different perspective on the best days and times to send email. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns.

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How to start making sense of your data

Version One Ventures

If your startup is drowning in data, the good news is you can actually learn a lot about your company and product with some simple math. Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” We need to hire a data scientist immediately!”. Stay tuned!

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We’re Running Web 2018 With Web 2008 Dashboards. And That’s a Problem.

Hunter Walker

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. Next wave of startups trying to use your phone’s camera and sensors to calculate emotional response. Diabetes and weight gain be damned.

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