ConversionXL

NOVEMBER 23, 2022

You can’t beat category kings, and the only exception for this is through tech disruption. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A way to do this is by making your story become a strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 11, 2014

acronyms e.g. MIT for Massachusetts Institute of Technology. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Close variations include: singular or plural forms e.g. shoe or shoes. stemmings e.g. hiking from hike.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements.

Analytics 113

Analytics Software Review Metadata Campaign 113