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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. And it provides insight into exactly how each campaign performs.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

There are many ways to network: send someone an email, make a phone call, engage on social media, etc. This kind of metadata can really boost clickthroughs to your site. The goal here is to foster and grow your relationship with the greater community. Networking. But where should you start?

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

There are many ways to network: send someone an email, make a phone call, engage on social media, etc. This kind of metadata can really boost clickthroughs to your site. The goal here is to foster and grow your relationship with the greater community. Networking. But where should you start?

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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy. Once you move into the like phase, you begin to evaluate metrics that cover engagement on your website and social media. Social media engagement metrics also give you insight into the like and trust phases.

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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Media is about time on page, pages per visit, and clickthrough rates. Media , for things like infographics and blog posts (like what Massive Damage did.). Contact us.

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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Lean Marketing: Basic Metrics You Should be Watching. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. crowdspring.co/1BJ5vlP.

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5 Practices That Will Make Your Email List Your Most Valuable and Responsive Asset

Duct Tape Marketing

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. When doing follow up emails lean towards mailing fewer and fewer people based on a series of criteria.

Email 67