Both Sides of the Table

NOVEMBER 1, 2009

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. We then set out to build these features as quickly as we could. Back then it seemed foreign.

Customer 280

Customer Technical Review Software Review Mexico 280

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Acqusition competition is how new apps get new customers. Dont do PR upfront, dont put out a press release.

San Francisco 68

San Francisco Lean Retention SEM 68

The Next Web

JANUARY 27, 2013

People told me it was impossible to have our product launch featured on one of the top tech blogs without spending $3,000 on some fancy PR agency. Nowadays I’m not a great coder, but in 12 months I learned how to rock in HTML/CSS, JS & Python. They told me it was impossible to pick up coding. You’re not alone.

Netherlands 159

Netherlands Technical Review Software Review Cofounder 159

ConversionXL

FEBRUARY 9, 2016

In the article, Andrew describes growth hackers as a cross between marketers and coders. PR and publicity drive attention…to drive sales. It is simply getting customers. An Epic List of 100 Growth Hacks for Startups by Search Engine Journal. Ads drive awareness…to drive sales. How Is Growth Hacking Defined Today?

Retention 48

Retention Metrics Acquisition Conversion 48

techcrunch.com

OCTOBER 23, 2010

The best composition is probably one engineer whose passion lies in the pixels on the screen and another engineer whose passion is making bits fly really fast through servers. is it really that the only people who can build great startups are engineers? Engineers don’t always have the best business ideas.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Startup Lessons Learned

SEPTEMBER 11, 2009

I agree that listening and communicating is a key to success, but customer development can only do so much. Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC.

Community 158

Community Management Lean Software Review 158