VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

.” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K In the article, Andrew describes growth hackers as a cross between marketers and coders. Social media drives communication…to drive sales. It is simply getting customers. Conducted Customer Development.

Retention 48

Retention Metrics Acquisition Conversion 48

www.quora.com

JANUARY 16, 2011

" => I have not bothered to put up a landing page, survey to test customer demand, or done any customer development whatsoever. "Where is the best place to find a rockstar developer to bring it to life?" When Linus started what later on became Linux, he was at best a wet behind the ears developer.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42