Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
ConversionXL
AUGUST 23, 2017
He also offered an example of a customer journey map for “Telephone Repairs,” from the book he co-authored, “Service Magic: The Art of Amazing Your Customers.” Their customer journey maps the following path from Discovery to Sales, and Retention. The company’s mission is to bring web intelligence into business.
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Seeing Both Sides
FEBRUARY 25, 2016
. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.
Seeing Both Sides
FEBRUARY 25, 2016
. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.
ConversionXL
APRIL 4, 2017
SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Of course, at the start it is anything but scalable – it tends to be the founders cold calling and pitching. Some businesses are built on the back of email. Hacking Sales.
ConversionXL
FEBRUARY 3, 2022
They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).
Startup Lessons Learned
OCTOBER 7, 2008
I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. So what can you do? My advice: dont launch big.
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