Continuous Deployment Conversion Design Viral 
Startup Lessons Learned
NOVEMBER 7, 2008
Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. I would aim to get no more than 1o0 clicks per day - over the course of a week or two, youll get pretty good conversion data. Measure conversion rates.
Startup Lessons Learned
SEPTEMBER 15, 2008
The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.
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Startup Lessons Learned
APRIL 14, 2009
Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. And yet their numbers continue to grow, month after month. Whats the right set of materials, conversations, etc. The selling order.
Startup Lessons Learned
JANUARY 27, 2009
Do it right, and your conversion rates might be as high as 20%. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? Case Study: Continuous deployment makes releases n. January 28, 2009 1:54 AM startupcfo said.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
Startup Lessons Learned
MARCH 24, 2009
This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Some designers also hate optimizing (which is why the “41 shades of blue&# test is so famous – a famous designer claims to have quit over it ). And they’re not the only ones.
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