Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Use Skype or Google+ Hangouts for team conversations. Themeforest has great designs. Size the market opportunity.

Lean 333

Lean Web Coder Business Model 333

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Is your website optimized for conversions ? Activation.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Don’t just join the conversation, spark it. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation.

Viral 228

Viral Marketing Startup Demand 228

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. Above, the average order value and sales conversion rate equally impact total sales growth. Use semiotic analysis to design messaging that resonates. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

JUNE 28, 2018

There is nothing viral! That has allowed the company to launch in many markets, build amazing applications, design future versions of the scooter and monetize while many companies are still just drawing up their go-to-market plans. Ah, but Bird doesn’t have network effects! Anybody can launch a scooter service! Not really.

San Francisco 256

San Francisco Valuation Technical Review Los Angeles 256

SoCal CTO

MARCH 11, 2013

Cases Where a Mockup is Not Enough There are a few cases where mockups or clickable prototypes may not be enough: Usability, interaction design, etc. I actually think you can push the conversation pretty far with most investors and a few good mockups. For example, the iPod won not because of better features and functions.

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Here is a list of my favorite publications worth following: Practical E-commerce and Digital Commerce 360 provide an overview of the e-commerce industry and its direction, whether in marketing, design, or analytics. million people and generate monthly revenue.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Think: GoDaddy).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

YoungUpstarts

NOVEMBER 30, 2011

By now, many would’ve heard of buzz and viral marketing , experiential marketing , and the art of conversational marketing. Enter “ Conversational Capital “, a book written by Bertrand Cesvet, Tony Babinski, and Eric Alper from experiential brand collective SID LEE. Relevant Sensory Oddity (RSO).

Conversion 145

Conversion Singapore Engineer Design 145

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Social Commerce – actual conversation to sales, customer reach and group marketing efforts, often by affiliates. #4

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

SEPTEMBER 13, 2018

have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

JULY 10, 2017

Although some companies optimize their pricing well enough to receive more than 4 percent conversion rate from freemium into premium, the majority of SaaS products are lucky to achieve a rate as low as 1 percent. Conversion rates for underdeveloped products are likely to be much lower. In our example, it’s 20K non-paying customers.

Startup 110

Startup Non-Compete Viral Software Review 110

Duct Tape Marketing

DECEMBER 15, 2022

Liz is a c ommunity design strategist, a community enablement architect, and the Creator of Return on Emotion. She's a community design strategist, community enablement architect. We've had lots of conversations on is social media community and I think social media enables community. Marketing Podcast with Liz Lathan.

Community 83

Community Framework Advisory Board Viral 83

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. All of this is to inform a landing page design that’s in-line with your target market expectations which plays a huge role in reducing the amount of friction it takes for them to convert. image source.

Analytics 134

Analytics Video Matching Conversion 134

Both Sides of the Table

JANUARY 11, 2014

In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. If you can’t do this, nothing else really matters. I endorse the growth hacking culture on teams.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

NOVEMBER 5, 2015

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition.

Database 48

Database Email Viral Campaign 48

Occam's Razor

SEPTEMBER 24, 2012

As you mature you start measuring things that really matter, macro and micro conversion rates , economic value , visitor loyalty. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., Having a conversion business impact was not the point.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? It’s time to be proactive in finding customers, engaging them in two-way conversations, and listening carefully to their message, as well as projecting yours.

Marketing 240

Marketing Viral Channel Metrics 240

crowdSPRING Blog

MAY 9, 2018

Use design thinking to be an innovator in your market. Design thinking sounds like its meant exclusively for creative thinkers, but anyone can take advantage of its straightforward process. Or, as I learned to think of it when I was getting my degree in design: The Process. Design matters. Be an innovator. Check it out!

Marketing 90

Marketing Social Media Cofounder Design 90

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

MARCH 8, 2015

Business is actually a network of interrelated conversations. Her principal message is this: If you want an organization that produces breakthrough results, you must confidently lead the conversations that will bring connectedness to your company and give real meaning to the work your employees are doing. So does each action you take.

Conversion 100

Conversion Employee Houston Leadership 100

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? And it's built into the actual design of the product.

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

NOVEMBER 25, 2020

It has images and indicators that are designed to mislead and trick the viewers. The recommendations from YouTube are based on your CTR and AVD, so it’s a big reason to prioritize the title with a hook and related thumbnail design. The first thing we do is set our pixel to a 30-day conversion window. Clickbait is fraudulent.

Channel 129

Channel Metrics Algorithm Video 129

Austin Startup

SEPTEMBER 16, 2017

Nearly two years since CA governor Jerry Brown signed the California Fair Pay Act which was designed to close the wage gap, women in Silicon Valley still report that their multi-billion dollar tech giant employers are still paying them less than their male counterparts for equal work (Larson). ComputerScience.org , 2017, [link].

Silicon Valley 48

Silicon Valley Engineer Viral California 48

Startup Lessons Learned

JULY 6, 2020

You can listen to our conversation on Apple , Google, or wherever you like to download podcasts. In addition, a complete transcript of our conversation follows the show resources below. His main message throughout all of this, Let's not waste the opportunity this time.Here's my conversation with Alpha Lee. Alpha Lee : Right.

Artificial Inteligence 60

Artificial Inteligence Open Source Cofounder Design 60

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Don’t just join the conversation, spark it. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation.

Customer 250

Customer Marketing Viral Demand 250

Austin Startup

AUGUST 22, 2018

By extension, design studios who serve up what’s asked without asking questions are forfeiting their responsibility. It doesn’t demand intellectual rigor, creativity, testing, development or any of the invisible pieces that imbue truly legendary design with its effortless value. Takeaway: working in brand design is tricky.

Design 48

Design New York City Cofounder Bankruptcy 48

YoungUpstarts

SEPTEMBER 15, 2020

If you say your product will be viral, you have to support this statement with facts. If your executive summary is strong, you increase the prospects to have a further conversation with a potential investor or partner to make your pitch in person. Don’t mess around – research everything. Thoroughly. Bottom of Form. Know your audience.

Business Plan 147

Business Plan Balance Sheet Non-Compete Forecast 147

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Don’t just join the conversation, spark it. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation.

Marketing 260

Marketing Viral Demand Channel 260

crowdSPRING Blog

JUNE 11, 2013

Our website is for professionals working on very specific issues, so that created a challenge in getting the campaign to go viral. I reached out to a friend of a friend that’s a designer, to help me create a logo for my company. I’m looking forward to those conversations. Follow Sarah on Twitter @sarahmck.

Small Business 77

Small Business Technical Review Cofounder Viral 77

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Product Designer. Product vs. Growth? Product Manager. Software Engineer.

Analytics 99

Analytics Engineer SEO Channel 99

Both Sides of the Table

FEBRUARY 7, 2011

We then captured this conversation again on camera. And I hope the output is that you get a glimpse into the people shaping our tech present and a sense of the kinds of conversations we have when the cameras aren’t around. Meebo gained traction because there’s was viral component when users wanted to tell their friend.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

ConversionXL

JULY 7, 2020

But you can succeed with a broader range of topics, like “productivity”: While that design seems pretty simple , the image gathered 25k impressions in roughly 30 days. . The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Design engaging pins.

Marketing 114

Marketing Viral Campaign Search 114

Startup Professionals Musings

DECEMBER 8, 2013

Join the conversation with Community Forums. A badge is a simple graphic designed for fun, to show support, or promote certain standards online. By having frequent conversations with experts in your industry, you rank yourself among the top, and show you are connected. Search engines and people love blogs these days.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Don’t just join the conversation, spark it. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation.

Marketing 120

Marketing Viral Demand Channel 120

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

I am not just delegating but working in the trenches, honing the design, optimizing conversion, testing usability and adding functionality. WebDesignerWall.com : Blog for Web Designers What? Design, usability, code and trends blog for web designers. They range from inspiration to graphics, content to money.

Web 81

Web HTML Software Review SQL 81