Continuous Deployment Distribution Founder Viral 
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
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Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
APRIL 14, 2009
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. More on that in a moment. They are close to breakeven.
Startup Lessons Learned
APRIL 7, 2010
When you read stories of successful startups in the popular and business press, you usually hear about how the founders anticipated several of these challenges in their initial vision. Or should you focus on user engagement or virality? What about companies, like Siebel, that started with partner distribution first?
Startup Lessons Learned
SEPTEMBER 29, 2008
Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. Case Study: Continuous deployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.
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