The Next Web

DECEMBER 4, 2013

Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 Starting out, you can’t hit every network and outlet full-force.

Social Media 158

Social Media Media Viral Startup 158

Haystack

FEBRUARY 1, 2019

market by launching in connection with Facebook viral invites? This all represents a huge market for engagement minutes as audio as a medium, while not inherently viral, is likely more accessible to more people in terms of literacy and in many cases faster and more efficient than reading (though not in all cases). Remember Stitcher?

Acquisition 134

Acquisition Media Audio Technical Review 134

Startup Professionals Musings

OCTOBER 21, 2020

But the insights I see from her book and elsewhere are equally applicable to startup founders of all ages, and businesses of all ages. Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. Focus on your core competency.

Viral 430

Viral Revenue Distribution Cloud 430

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Founders almost never have a real strategy. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” The 10,000th biggest company in the world is a very successful company, as is the two-person company where the founders each take home $300k/year.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Be ready to complement your strengths by partnering with a complementary co-founder, distributor, or even an established competitor. Always test the relationship before signing a contract.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

OCTOBER 9, 2023

That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model. The founder had simply not done the work to validate a price and customer segment. These two jobs need to be done in parallel.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

The Next Web

DECEMBER 2, 2013

Founder Kevin Systrom launched Instagram with 25,000 beta users on October 6, 2010; two years later, the app continues to see massive growth, recently reporting 150 million active users. Ben Schippers is the co-founder of HappyFunCorp , a Web development company that has built sites for TeePublic , Of A Kind , Postography and Yeah TV! “If

Cost 168

Cost San Francisco New York City Ruby 168

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

MAY 19, 2010

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Founded in October 2006 by Jonah Peretti (co-founder of Huffington Post).

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Professionals Musings

JANUARY 30, 2021

That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model. The founder had simply not done the work to validate a price and customer segment. These two jobs need to be done in parallel.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

VC Cafe

MAY 13, 2014

Danish entrepreneur and Skype funder Morten Lund said it best “any cabdriver in LA is better at marketing (than Israeli founders). Viral Projects. Some brands understand the value of building a viral project, unrelated to their core offering, with broad appeal. Distribution Hacks- [link]. Use stats.grok.se Okdork- [link].

Lean 162

Lean Viral Startup Marketing 162

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

OCTOBER 19, 2009

Another called Parker Harris, the co-founder and CTO. There was no viral social networking products back then like Twitter where people could easily discover your content. Distributed version control model – first in the industry like ours and we are filing patents. Folksonomy. Free product. Page 3: Competition.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Startup Professionals Musings

JANUARY 26, 2018

As an advisor to many new venture founders, I often hear their frustration at being told by investors “I love your idea, but come back when you have more traction.” The intent is to indicate that founder passion is not a substitute for real customers buying the product. Document and initiate a multi-faceted marketing plan.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

Both Sides of the Table

FEBRUARY 7, 2011

Such was my recent meeting with Seth Sternberg, founder & CEO of Meebo. And I’d recommend them to any talented startup founders out there.&#. Meebo gained traction because there’s was viral component when users wanted to tell their friend. And there you have it. Not a chance. Series A round. I totally agree.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

ReadWriteStart

APRIL 4, 2023

Joe Flanagan, Founder, 90s Fashion World No, Too Many Lenders While the idea of sourcing capital from multiple smaller sources is an enticing one, the reality is far less pleasant. A campaign should only be used if your product has a “viral” quality to it. Inbar Madar , Founder and Business Consultant, M.I.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Agile VC

SEPTEMBER 16, 2014

All of us at NextView extend our congratulations to founder Hardi Meybaum and the rest of the GrabCAD team. He had a clear vision of what he hoped to achieve with GrabCAD… to make collaborative CAD design easier in our connected world, where CAD engineers and product designers are more distributed.

Boston 154

Boston Acquisition Estonia Viral 154

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. Great teams fail to build a product and get early distribution successfully all the time. Great companies are often founded by first time founders who don’t seem obviously special.

B2B 28

B2B Early Stage Distribution Software Review 28

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Product launches are one phase in the product lifecycle. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MAY 27, 2022

Alternatively, founder of contentlift.io Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

View from Seed

JANUARY 13, 2015

Great teams fail to build a product and get early distribution all the time. Great companies are often founded by first time founders who don’t seem obviously special. The observation here is that founders of great B2B companies more often than not have some demonstrable track record as operators or entrepreneurs.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 226

Customer Development Web Developer Customer 226

Brandanew

JUNE 15, 2015

Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Here are 10 buzzwords and content marketing definitions to watch out for this year. Storytelling. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

Startup Professionals Musings

MAY 1, 2013

But the insights I see from her book and elsewhere are equally applicable to startup founders of all ages, and businesses of all ages. Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. Focus on your core competency.

Startup 247

Startup Viral Revenue Distribution 247

Sophia Perl of Wisdom

AUGUST 27, 2011

Today, I went to an event in the city of Campbell to hear Matt Mickiewicz, Founder of SitePoint, Flippa, and 99Designs, talk about how he got started. The main difference is that they were able to leverage their distribution channel. You can get more sign-ups using viral techniques. I’m going to have to try this one day.

EC2 53

EC2 Social Network Distribution Demand 53

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

I have seen Nick La , founder of webdesignerwall.com , go from one website to five successful website launches in multiple but related niche markets. Guest Bloggers can distribute content for free. Design, usability, code and trends blog for web designers. Advertisers also buy ads for back-linking purposes here. Nice deal Why?

Web 81

Web HTML Software Review SQL 81

Startup Professionals Musings

APRIL 4, 2012

But the insights I see from her book and elsewhere are equally applicable to startup founders of all ages, and businesses of all ages. Viral marketing campaigns to lure new customers will cost you big money. These are chances to broaden your product line, change distribution, offer new services. Focus on your core competency.

Entrepreneur 234

Entrepreneur Viral Revenue Distribution 234

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

YoungUpstarts

SEPTEMBER 13, 2018

by Rachel Strella, founder of Strella Social Media. Content doesn’t have to “go viral” to benefit your business. Invest in producing and distributing content; it pays off! Rachel Strella is the founder of Strella Social Media , a social media management company serving dozens of clients nationally. It’s personal, too.

Social Media 113

Social Media Sales Cycle Audience Media 113

Steve Blank

FEBRUARY 22, 2010

Putting together a financial model and having the founders understand the interrelationships of the variables that can make or break a business is a worthwhile exercise. As a founder you are testing a series of hypotheses about all the pieces of the business model: Who are the customers/users? What’s the distribution channel?

Balance Sheet 303

Balance Sheet Startup Burn Rate Metrics 303

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. LSC: Tell us about the customer development you did for your book: Alistair: We''ve been thrilled at how Lean Analytics seemed to resonate with founders. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

SoCal CTO

OCTOBER 8, 2009

Normally, when I am talking to the founder of any startup trying to figure out what they need to do, one of the things I always try to do is understand their business at its core. channels (search, social, viral, new media), cost-efficient distribution He also points a fair bit to Eric Ries – The lean startup. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

View from Seed

JUNE 30, 2015

The cliff notes behind the idea is that what used to be considered a series A is now actually a seed round because… Capital efficiency allows founders to get further with less. Very experienced founders and founders working on really audacious companies can get funded earlier. Institutional seed rounds are getting bigger.

Seed Stage 120

Seed Stage Syndicate Syndication Dilution 120

Feld Thoughts

JUNE 6, 2012

Upverter) and the natural viral effects of the social web. The remaining traps to avoid are in the fields of logistics, distribution, financing and fundraising, among others. Kickstarter), communities (e.g. Thingiverse), collaboration (e.g. But building and selling a complete hardware product is still hard.

San Francisco 133

San Francisco China Asia Europe 133