Startup Lessons Learned

SEPTEMBER 22, 2008

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. The net result was powerful: within six months of starting the company, we were able to get a basic version of our product into open beta. Leveraged distribution channels.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

SEPTEMBER 30, 2008

If not, whos going to insist we switch to free and open source software? For example, how are you going to explain that component drive architecture like.NET isn't going to work for cross platform open open source business models? Case Study: Continuous deployment makes releases n.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 10, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 2, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

NOVEMBER 4, 2008

It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Case Study: Continuous deployment makes releases n. Customer development.

Lean 102

Lean San Francisco Agile Continuous Deployment 102

Startup Lessons Learned

SEPTEMBER 2, 2008

After an hour with a team talking dirty about deployment, youll know. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 10, 2008

But if you want to practice rapid deployment, you need to be able to deploy that build in one step as well. If you want to do continuous deployment, youd better be able to certify that build too, which brings us to. For more on continuous deployment, see Just-in-time Scalability. Can you make a build in one step?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 8, 2008

Our open source counterparts who did solve the scale problem, had some serious hardware costs to deal with. So did I when I finally found myself building an app with real scalability, a few years later, but a combination of our just-in-time scalability technique and great open source scaling tools, made it manageable.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 14, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 1, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 6, 2008

Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. Case Study: Continuous deployment makes releases n. Ive made some pretty minor modifications to it, mostly in the way of simple usability changes.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 2, 2008

"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 10, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 10, 2008

The opportunity isnt to give into temptation and figure out how to recklessly and expensively market the frontlist. It is to adopt a long and slow and ultimately profitable strategy of marketing your ever-growing backlist. Case Study: Continuous deployment makes releases n. I see startups struggle with this all the time.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 15, 2008

In traditional marketing there are three main objectives. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. These involve persuading people to: 1. Buy a higher quantity 2.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

The Next Web

AUGUST 6, 2013

Others claim that it’s unproven , unscientific and gets your product to market in a haphazard way that is ungrounded in quality. Zappos could have gone off and built distribution centers, a large database of footwear, and inventory systems for shipping shoes. Consider open-sourcing certain aspects of your platform.

Lean 132

Lean Startup Continuous Deployment Open Source 132

Startup Lessons Learned

SEPTEMBER 16, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 28, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Startup Lessons Learned

SEPTEMBER 22, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Product Development 68

Product Development Developer San Francisco Product 68

Startup Lessons Learned

SEPTEMBER 29, 2008

Doing so will both make our product better for our current customer, and provide compelling, statistical evidence of its effectiveness when it comes to marketing. Case Study: Continuous deployment makes releases n. Very exciting. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 18, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 22, 2008

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 68

San Francisco SCRUM Lean Continuous Deployment 68

Startup Lessons Learned

JANUARY 12, 2009

When we started IMVU in 2004, we could rely on a staggering amount of open source software that jumpstarted our initial product offering. Add onto that the incredible amounts of infrastructure code that we reused, and we were able to bring our product to market months earlier. Case Study: Continuous deployment makes releases n.

PHP 166

PHP Software Review Ruby San Francisco 166

Startup Lessons Learned

JANUARY 4, 2009

We can take advantage of the many open source libraries out there that dont scale especially well, and write as much non-scalable code as we want. This is great for something like a huge DHT or a distributed work queue. Case Study: Continuous deployment makes releases n.

San Francisco 151

San Francisco Architecture Startup Database 151