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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.

Audience 119
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. This is one of the blog we posted about how some company is doing SEO to promote the website. Case Study: Continuous deployment makes releases n. If you cant find any , maybe that means you havent figured out who your customer is yet.

Demand 167
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. Its like knowing the future.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Case Study: Continuous deployment makes releases n.

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Lessons Learned: Don't launch

Startup Lessons Learned

If the viral coefficient is 0.9, March 13, 2009 11:09 PM Steen Seo Öhman said. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Pay attention to your fundamental driver of growth.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. When people (ok, engineers) who have been trained in this model enter most startups, they quickly get confused. Or should you focus on user engagement or virality?