Startup Lessons Learned
APRIL 18, 2013
A few notes: * Although it''s impossible to review a video blind (your speaking ability part of what we’re evaluating), we promise to review the written part of your application without being able to see for your name, ethnicity, sex or age. Publicists and those seeking PR and media attention should look elsewhere. * Seriously. *
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
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Startup Lessons Learned
OCTOBER 4, 2008
In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." The book takes its name from Steves theory of the four stages of growth any startup goes through. Case Study: Continuous deployment makes releases n. Phases of product & company growth.
Startup Lessons Learned
FEBRUARY 22, 2010
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Now, whenever I screen resumes, I ask the recruiter to black out any demographic information from the resume itself: name, age, gender, country of origin. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
APRIL 7, 2010
I’m sure other disciplines have their own names for it; even protozoans exhibit this behavior (its called taxis ). What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
SEPTEMBER 13, 2010
Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Or take a recent TechCrunch article about a startup I wont name: “X billion messages sent since June 2009.&# The PR firm helpfully left out that context.) Vanity metrics are generally bigger.
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