Startup Professionals Musings
OCTOBER 8, 2022
Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn. The manual calculations to translate market assumptions into costs, volumes, expenses and net return are massive. What if your customer acquisition cost assumptions have to change?
Startup Professionals Musings
MARCH 31, 2023
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.
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Startup Professionals Musings
JULY 3, 2020
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.
Startup Professionals Musings
JANUARY 9, 2022
The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.
Startup Professionals Musings
JANUARY 6, 2020
Vendor costs are subject to change, customers are fickle, competitors come out of the woodwork and the economy can take a downturn. The manual calculations to translate market assumptions into costs, volumes, expenses and net return are massive. What if your customer acquisition cost assumptions have to change?
Startup Professionals Musings
APRIL 3, 2019
The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.
Startup Professionals Musings
JULY 9, 2018
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.
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