Startup Professionals Musings
MARCH 31, 2023
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.
Startup Professionals Musings
JULY 3, 2020
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
OCTOBER 8, 2022
Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target. The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Yet they can be done by a simple financial model in a few milliseconds.
Startup Professionals Musings
JANUARY 9, 2022
The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.
Startup Professionals Musings
JANUARY 6, 2020
Most entrepreneurs realize that doubling their revenue each year puts them in a premium category with investors, so that may be your first target. The cost to acquire a customer, or traffic to conversion ratios, are critical to the success of most startups. Yet they can be done by a simple financial model in a few milliseconds.
Startup Professionals Musings
APRIL 3, 2019
The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.
Startup Professionals Musings
JULY 9, 2018
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.
Expert insights. Personalized for you.
256 
Let's personalize your content