First Impressions Matter: The Importance of Great Visual Design
ConversionXL
NOVEMBER 15, 2012
In the first study, participants twice rated the visual appeal of web homepages presented for 500 ms each. Thus, visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression. The researchers monitored students’ eye movements as they scanned the web pages.
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