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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos. For example, “portable phone charger reviews” is pretty straightforward.

Search 126
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

To that end, I am diligently working to make Hope Boulevard a resource and a home for all things encouraging. I had three goals: match the name for the intended industry and make the name easy to remember. We had a particularly interesting time developing the name for our men’s leggings business. Thanks to J.

Naming 101
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163
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How to Create a Compelling Unique Selling Proposition

ConversionXL

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. Your product or service is likely built of many features or components, but which of those do your customers truly value?

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. It’s not cheap.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation.

eCommerce 115
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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

A framework for thinking about this: Fogg Behavior Model. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation. What about ability?

eCommerce 133