YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. Types of PPC Ads ( 4 ).

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

OCTOBER 15, 2015

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.

Conversion 48

Conversion PPC Design Social Bookmarking 48

Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Content becomes conversion. Search moves to apps. My guess is that while you may not have taken note, you’re using search engines less and answer engines more.

Small Business 67

Small Business Social Bookmarking Social Media Social Network 67