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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. That’s why it was called “social bookmarking.&#. I guess it wasn’t in their DNA.

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5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Content becomes conversion. Search moves to apps. My guess is that while you may not have taken note, you’re using search engines less and answer engines more.

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How to Curate Sitelinks to Increase Conversions

ConversionXL

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. For mobile searches, those sitelinks may be expandable, allowing users to browse multiple levels of your site, all before clicking a link. Why sitelinks matter for conversions. How do search engines choose sitelinks?

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. I use Diigo , a social bookmarking tool, to keep a record of useful websites. Pacer is useful to search prior litigation, bankruptcies, etc.

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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. Virtual Billboards.

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.

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Expenses You Don't Think of When Starting a Business

Software By Rob

The comments here and on a few social bookmarking sites mentioned that you could quit your day job if you wanted to, and that you could live on $2500/month just fine in many cities in the world (although in my hypothetical situation I was speaking about a developer based in the hypothetical U.S.).