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How to Create a Compelling Unique Selling Proposition

ConversionXL

Your product or service is likely built of many features or components, but which of those do your customers truly value? Use these conversations to understand the needs and desires your customers are struggling to fulfil. When inviting them to a conversation, tell them you want to hear both the good and the bad. three to five).

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Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

What’s the best way to increase conversions? You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. From there, you can better develop A/B test hypotheses to explore.

Design 48
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Four Things I Learned From Asking My Customers

Software By Rob

It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your product name and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.