ConversionXL
AUGUST 30, 2019
Most product descriptions are awful. Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. In fact, some companies do product copy so well that it’s almost a feature of the product itself. Substantially.
ConversionXL
MAY 8, 2017
Most product descriptions are awful. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. In fact, some companies do product copy so well that it’s almost a feature of the product itself. Substantially.
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ConversionXL
NOVEMBER 3, 2015
Most product copy is awful. Product copy seems like such a minor thing in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, excellent product copy is a great way to sprinkle brand personality in a place that most people don’t expect it. Or worse, non-existent.
ConversionXL
DECEMBER 31, 2013
Conversion is the key. that user is doing something with a product or a system. Usability itself is just one block of a large UX iceberg, as seen below, and a part of the overall user experience of products, either physical (watches) or online (websites). Bad forms are conversion killers. UX iceberg.
Both Sides of the Table
NOVEMBER 6, 2016
She worked 6 years in venture capital at Battery Ventures, co-headed Corporate Development at IAC, ran a product line there and started her own company. Liberia, Argentina, Bangladesh, Lithuania, Trinidad, Brazil, Kosovo, Slovenia, Denmark, Jamaica, South Korea, Norway, Poland & Croatia. She’s a competitive athlete. So get over it.
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