Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 3, 2010

In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). Keyword research and budget forecasting.

Search 225

Search Engineer SEM Widget 225

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. How much can a bad form cost you? Preferences, intents, etc. change based on location and culture.

San Antonio 86

San Antonio Metrics B2B Analytics 86