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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. User-generated videos have enormous potential for sharing and to go viral. Even if you may not have a dedicated team for video content, you can still produce videos like a pro with the right video editing software. Video Source.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), All of it is your existing content, so very low cost to your company in this step. You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. At a low cost.

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How HTML5 Is Aiding in Cross-Platform Development

mashable.com

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Out of the Crisis #16: Robert Schooley on why we weren't prepared, long-term thinking, and how to make decisions for the greater good.

Startup Lessons Learned

I'm a biologist and a member of the infectious disease division here at UC San Diego and have been involved in viral research, particularly RNA viruses, since HIV came along in the 80s. At the time, virology was not thought to be very interesting because we didn't have good ways to diagnose specific viral infections except antibody responses.