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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Production costs have fallen more than 90%. Distribution costs have, too. Another major hire was Ryan Lissack who joined as CTO.

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Segment vs Mparticle

ConversionXL

Worse yet, collecting all that data comes with a cost, and it’s not cheap. As one reviewer shared: “Cost can skyrocket pretty quickly. They say that necessity is the mother of all invention, and since the onset of the COVID-19 pandemic, no other vertical has been so severely impacted quite like travel and hospitality.

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Chatting with CEO and cofounder Kaufer this week, I was reminded of the fact that the company started with a very different business model in mind. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Big Data meets travel…in 2000.

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Why We Prefer Founding CEOs

Ben's Blog

VMware—Diane Greene. (*) While not technically cofounders, Andy Grove and Thomas Watson, Sr. Andy Grove was Intel’s third employee (after the two cofounders Robert Noyce and Gordon E. Jobs not only killed all the commodity hardware and the horizontal strategy; he went radically vertical. Siebel—Tom Siebel.

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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

In less than a month they designed a low-cost video-capture board that plugged into the Mac and allowed you to connect a video camera and VCR. The Cinepak codec was written by the engineer who would become my cofounder at Rocket Science Games.) I was the Senior Technical Writer for SMac from 1988-1991.

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Startup Tools

steveblank.com

Blogs (VC): Antonio Rodriguez [link] – A very technical VC at Matrix partners who can actually code. This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

How cofounders can collaborate without going crazy. I think you’d find yourself, you’re going to drop a lot of people when you instantly mention, ‘This costs money.’ And if you did make one that was kind of like these three, in that vertical, you’d be awesome.

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