article thumbnail

What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0

Burn Rate 383
article thumbnail

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He tells the story of how he was out of cash, stressed out, nobody in LA or Silicon Valley would give him money, he had finally found an investor in Minneapolis but his venture bank was going to shut him down for breaking a “covenant&# in their agreement by not having enough cash in the bank. The answer?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Things the Bank Will Ask When You Need a Business Loan

Up and Running

Nowadays it can be short—perhaps even a lean business plan —but banks still want that standard summary of company, product, market, team, and financials. See Also Introducing Lean Planning: How to Plan Less and Grow Faster. All of your business’s financial details. Agreement on future ratios.

article thumbnail

How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

crowdSPRING Blog

But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after the way she tackled the show’s most recent marketing campaign. The answer, it turned out, was to lean in to that uncertainty, especially in terms of visuals. 1) Brand equity is everything.

article thumbnail

How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

crowdSPRING Blog

But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after the way she tackled the show’s most recent marketing campaign. The answer, it turned out, was to lean in to that uncertainty, especially in terms of visuals. 1) Brand equity is everything.

article thumbnail

How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

crowdSPRING Blog

But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after the way she tackled the show’s most recent marketing campaign. The answer, it turned out, was to lean in to that uncertainty, especially in terms of visuals. 1) Brand equity is everything.