Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). Keyword research and budget forecasting.

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). Keyword research and budget forecasting. In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website.

Search 225

Search Engineer SEM Widget 225

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst.

San Antonio 86

San Antonio Metrics B2B Analytics 86