ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Scanned QR codes. Links shared and clicked within mobile apps and instant messengers.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Image Source. Image Source).

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" You may be getting a lot of conversions, but the CPA can kill you. " low. You do too. #3.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). “Research turns inferences into observations.”.

San Antonio 86

San Antonio Metrics B2B Analytics 86