Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. If you are a little bit tech savvy then go get REL Software's Web Link Validator, it's pretty good.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

FEBRUARY 18, 2016

When asked why Google Tag Manager is so useful, our own Leho Kraav had this to say… Leho Kraav , ConversionXL : “Primary usefulness stems from code centralization and container revision control. If problems with any tags arise, debugging and fixing things is likely to take less time compared to file level code changes.

Management 48

Management Analytics Software Review Metrics 48

crowdSPRING Blog

OCTOBER 18, 2013

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. You Can’t Be a Wimp—Make the Tough Calls | Harvard Business Review – crowdspring.co/H4gLnT. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets – crowdspring.co/GNk8Aa. ” – crowdspring.co/19fkE20.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

FEBRUARY 19, 2016

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. When Product Reviews Hurt Conversions. Here’s an issue I would never even have thought about: reviews.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Wired refers to these as “hordes of linked machines controlled by rogue software.” Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

JULY 10, 2014

For example, I once had a client that sold law office practice management software. When surveying the competition, their customers, and the market at large, I learned that most law offices wouldn’t even consider purchasing a practice management software unless they knew: That it was being used by real lawyers.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

JULY 29, 2020

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. Backend keywords.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. If you use a link please consider using: [link] That link has an affiliate code, all proceeds of which go to the above mentioned charities. Review the book. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that have positively reviewed us on at least one third-party site. You segment users by the month they signed up and their zip code. Let’s look at an example from an eCommerce company and what cohorts are valuable to them. Advocacy Potential. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

DECEMBER 13, 2022

This can result in calling a result early due to “spotting a trend” (impossible). Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Server-side tools render code on the server level. Regression to the mean. for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 6, 2015

These types of results due to validity threats can, and do, happen to you. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.)

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The reviews prove it. Image source. It’s a clever tactic.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

APRIL 14, 2022

Click on over and give us a review on iTunes, please! What makes it scalable and more of a marketing channel is that it's managed using software. That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Like this show?

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

JULY 29, 2014

With that in mind, we’ll cover features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using. This View should have only features that involve collecting data directly from trackers or Google: Ecommerce, Site Search, Webmaster Tools, AdSense, and Adwords. image source.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

AUGUST 11, 2015

Hostname [Domains with your GA code]. Hostname [Domains with your GA code]. I was worried that if they scrape the content from my blog, they likely scrape my GA code as well and now I have polluted data! It should not matter that my insights and guidance above are for a content site and you have an ecommerce website.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

JULY 15, 2014

How other people have used affiliates, what are potential affiliates looking at when deciding on which products and services to promote, what software is out there, how to keep affiliates happy and much, much more. Platform costs – to run affiliate marketing, we need software or an affiliate network to help with the day-to-day stuff.

Affiliate 111

Affiliate Programming Marketing Software Review 111

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Attributing success where it’s due so that you can fuel the true driver of growth. Ok, ok, you plus the hardware, software, army of consultants and BFFs. :). We are trying to establish a baseline.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JULY 19, 2013

Billion lost in 2009, to $9 Billion in 2011, the amount of money lost due to cart abandonment has been climbing rapidly over the last few years. My instinct says this is likely due to lower priced carts contain higher amounts of commodity goods, so searchers abandon specifically to find a better price elsewhere. The truth is, from $1.2

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

DECEMBER 2, 2015

This can result in calling a result early due to ‘spotting a trend’ (impossible). Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 PPC/SEM campaign. Regression to the Mean. for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

FEBRUARY 26, 2020

Scanned QR codes. Initially created by Urchin Software, which was acquired by Google to build Google Analytics, Urchin Tracking Modules (UTMs) are a set of five query parameters that we can append to a link pointing to our website. Links shared and clicked within mobile apps and instant messengers. What are UTM parameters?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Considering that the “ad” was hidden in the source code of the page, it spoke exclusively to the target market—nobody else could see it! website reviews; 5.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). Competition (who comes up first consistently, ppc and organic). Any technical notes I can make for the future (analytics or coding)?

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Not too shabby. Sounds convenient.

Analytics 116

Analytics Conversion Campaign Redemption 116

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. I didn’t use any software and most of the payments I received back then was via check or money order in the mail.

Affiliate 112

Affiliate Internet Software Review Advertising 112

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Upon inspecting the source code, visitors would find the following. Optimizing PPC & Display Ads – Researching Your Target Market. website reviews, 5. category page for website reviews).

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. This is more like an agile sprint planning or retrospective meeting from agile software development mashed together, but it drives the process and accountability.”. The holidays for eCommerce, things like that.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). “Research turns inferences into observations.”.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) I’d argue this lift was due to the speed / readability improvement.

Greece 48

Greece PPC Audience Retention 48