CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
No, the first 2% is more valuable in terms of revenue. Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. You need to track the right revenue goals. Conversion rate is a ratio and ratios are a huge problem.
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