article thumbnail

7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

With the help of their marketing agency, Just Media, Lumension, a global leader in endpoint security software, realized greater potential and effectiveness with their retargeting campaigns. Lowered the average campaign CPA to 72% below average. Let’s take a look at a B2B retargeting example. above average CTC rates.

article thumbnail

Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You need metrics because we’re human. You don’t need a CPA. Are we recruiting?

Lean 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Focus on optimizing your Cost per Acquisition (CPA). Entertain Me 2. Inform Me. Provide Utility.

Analytics 165
article thumbnail

50+ Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. GMR stands for “Global Marketing Resources.” This might sound stupid, but I simply named my company a combination of my name and my job description: “Micah Fraim, CPA”. 45 – Necessity.

Naming 48
article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA.

Customer 140