Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. o Early on they hired 3 people from ACT software at once (more team hiring) on staff and supplement it with Agency (in LA worked with First Communications – good). He wanted to see all the data himself.
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