Remove CPA Remove Lead Generation Remove Retention Remove Sales
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Additionally, gather data from sales and customer services reps. Image source.

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Why Employer-Sponsored Health Insurance Is A Thing Of The Past And What You Should Do About It

YoungUpstarts

Making this switch will allow companies and employees to save up to $12,000 per employee per year, while offering a better employee health benefit program for recruiting and retention purposes. And how long will it take other professionals, such as CPAs and insurance brokers, to realize the abundant opportunities now available to them?

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Key Performance Indicators (KPIs) for Optimization

ConversionXL

For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics. Visitors are important — no visitors, no sales — but they aren’t as important as sales. it’s a lead generation website, nothing is sold), conversion rate is the next best thing.

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